目次
The Relationship Between Cosmetics Purchasing Behavior and Twitter
Ayana, Okazaki, Ayane, Sato, Kayo, Iizuka
岡崎彩菜, 佐藤綺音, 飯塚佳代,
情報科学研究所 所報 No.98（2021）
要旨
Recently, Social networking services (SNS) tend to be deeply involved in our daily lives, and SNS marketing has become popular among many companies or stores. Twitter can be considered to be one of the most effective tools for SNS marketing. In this study, we focused on SNS marketing in the field of cosmetics. An online survey was conducted to analyze the relationship between Twitter and the behavior of female cosmetics consumers in a wide range of ages.