目次
ファッションの購買行動におけるInstagramの影響について
The Impact of Instagram on Consumer Buying Behavior of Outfit Goods
Abstract
Smartphones are becoming indispensable in our modern human lifestyles. In accord with the increasing of the smartphone users, social networking services (SNS) users are also increasing. In this paper, the authors analyzed how Instagram impacts the awareness and behavior of young people (from 19 to 30 years old)'s fashion under the condition that Instagram is spreading to them.